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Turning Digital Outreach Into Real Relationships: Sales and Marketing Techniques Amidst Pandemic Fatigue
Sales and marketing teams are facing extraordinary challenges in connecting with cybersecurity professionals and engaging with them in a significant capacity. In fact, most professionals are fatigued due to the pandemic and working from home in general, becoming desensitized from the influx of emails both are causing. What was once a reliable method of communication between vendors and security professionals is now dreaded, and without office phones to call, vendors are unable to determine the best time to contact potential customers and how. Cellphones are not always acceptable, and security members are having to divide their time even more between professional and personal obligations. Even digital events have become too numerous, and both vendors and security members must carefully vet which ones will provide true value to participate in. How, then, can vendors engage in effective digital outreach with customers that will transform into real, enriching business relationships for them both? Join our conversation as we discuss with security leaders what sales and marketing techniques will be crucial for vendors to employ now, so security teams can make the best investment decisions and prepare for the coming months.

Aug 13, 2020 02:00 PM in Eastern Time (US and Canada)

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