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Digital Events, Digital Networking: How Sales and Marketing Teams Can Help Security Professionals Succeed
As 2021 peaks over the horizon, the reality of events taking place primarily in the digital sphere becomes solidified. From cocktail hours to large tradeshows, cybersecurity professionals have relied on in-person events to network with peers and find new, innovative technology, but going virtual has added interesting challenges to doing so. Likewise, sales and marketing teams are redefining what successful outreach looks like in terms of hosting digital events and making real, mutually advantageous connections with security professionals. Both parties need each other to foster business and create stronger security programs, but how can they work together to build networks and highlight true innovation? How can vendors enrich digital security events, so they are as successful with sharing quality cybersecurity content as they are with building and maintaining business relationships? Join our conversation as security leaders discuss how sales and marketing teams can garner successful outreach along with enriching digital events, allowing both sides to build strong networks and smartly invest in a secure future for all.

Dec 1, 2020 02:00 PM in Eastern Time (US and Canada)

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