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Security Members, Marketing Professionals and Sales Teams: Meeting in the Middle to Maximize Digital Engagement and Prepare for the Future
As we look forward to what 2021 has in store, we are all attempting to predict how the year will change, particularly from a sales and marketing perspective. So many techniques have shifted to a digital outreach mindset, but security professionals and vendors alike are experiencing online fatigue due to remote working and various meetings held over video calls. Keeping digital engagement and sales meetings interesting and worthwhile will be challenging but necessary if solution providers want to stand out from the crowd and if security professionals wish to find crucial tools and technology. On the other hand, in-person events and meetings will eventually make a return. Predicting when that will happen and being able to shift gears to accommodate both in-person and online sales and marketing will spell the difference between success and being caught unprepared. Security professionals have their own ideas of when this shift will happen, which marketing techniques work, how digital events can stay relevant and what changes will occur within their office culture moving forward. Join our conversation as we hear valuable insights and perspectives from leading cybersecurity executives about what awaits in 2021, allowing sales and marketing teams to maximize their current digital engagement and plan effective future, in-person outreach.

Mar 2, 2021 02:00 PM in Eastern Time (US and Canada)

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